When talking about products, there is nothing new about personalized marketing strategies. From e-commerce to brick-and-mortar stores, the goal is to establish a one-on-one conversation between brand and consumer to increase the conversion rate, in an approach that reflects a new economic structure: the experience economy.
Besides his expertise in technology, multichannel and customer experience, Danilo Pecorari, CEO Brazil at :hiperstream, is also a consumer. And looking through the customer lens, he proposes a reflection on today’s financial journey.
Being digital is embedded in the culture of these brands, like something essential to offer a modern, personal treatment. But believe us, even the most disruptive organizations still have room for evolving.
Learn how MDS digitized its customer communication process and offer a personalized relationship experience.
Data validation creation and management tools help you improve your company’s performance. Learn how.
Data protection regulations can modernize business relationships, but they are often perceived as a hindrance in some company marketing and communication departments.
Understand how integrated digital platforms can support your brand by having a more personal communication within our digital world.