When talking about products, there is nothing new about personalized marketing strategies. From e-commerce to brick-and-mortar stores, the goal is to establish a one-on-one conversation between brand and consumer to increase the conversion rate, in an approach that reflects a new economic structure: the experience economy.
What is the price of registering a customer's email incorrectly? Or how much does a company lose whenever there is a wrong number when generating a barcode? The value may vary from one business to another, but Bruno Lichot, Head of Product at :hiperstream, suggests a way of calculating the cost of data friction in transactional communications.
Financial data validation is one of the most effective ways to solve problems that impact the business’ performance while delivering a seamless customer experience. This is why :hiperstream's DVA (Data Validation Automation) is a configurable solution, developed to fit the needs of companies across different industries and of all sizes who are interested in eliminating inconsistencies and verifying 100% of financial data automatically.
Besides his expertise in technology, multichannel and customer experience, Danilo Pecorari, CEO Brazil at :hiperstream, is also a consumer. And looking through the customer lens, he proposes a reflection on today’s financial journey.
In today’s rapidly changing world, building customer loyalty is extremely valuable for brands. And in this scenario fueled by digital transformation, many companies are investing in something essential to any type of business: customer experience.
Being digital is embedded in the culture of these brands, like something essential to offer a modern, personal treatment. But believe us, even the most disruptive organizations still have room for evolving.
Learn how MDS digitized its customer communication process and offer a personalized relationship experience.