hiper blog

 

 

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Feb. 27, 2020

Tailored transactional communication? Welcome to the Age of Experience

When talking about products, there is nothing new about personalized marketing strategies. From e-commerce to brick-and-mortar stores, the goal is to establish a one-on-one conversation between brand and consumer to increase the conversion rate, in an approach that reflects a new economic structure: the experience economy.

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Feb. 13, 2020

Time, resources, and value: How much does friction in transactional communications cost?

How big is the loss associated with errors in validating financial data?

What is the price of registering a customer's email incorrectly? Or how much does a company lose whenever there is a wrong number when generating a barcode? The value may vary from one business to another, but Bruno Lichot, Head of Product at :hiperstream, suggests a way of calculating the cost of data friction in transactional communications.

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Dec. 17, 2019

5 financial data validation mistakes driving companies and customers apart

Financial data validation is one of the most effective ways to solve problems that impact the business’ performance while delivering a seamless customer experience. This is why :hiperstream's DVA (Data Validation Automation) is a configurable solution, developed to fit the needs of companies across different industries and of all sizes who are interested in eliminating inconsistencies and verifying 100% of financial data automatically.

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Dec. 6, 2019

More and more digital: a new look at customer’s financial journey

Besides his expertise in technology, multichannel and customer experience, Danilo Pecorari, CEO Brazil at :hiperstream, is also a consumer. And looking through the customer lens, he proposes a reflection on today’s financial journey.

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Dec. 2, 2019

Innovation culture - why disruption doesn't just come through codes

Many of the companies working with technology offered by :hiperstream come to us because they seek innovation. The desire is thinking - and acting - differently to engage everyone from employee to consumer on the digital transformation journey. Bearing this in mind, Gisele Feth, our head of Marketing & Culture, shares a reflection on innovation and how it relates with company culture.

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Nov. 11, 2019

Why financial data validation is all about customer experience

In today’s rapidly changing world, building customer loyalty is extremely valuable for brands. And in this scenario fueled by digital transformation, many companies are investing in something essential to any type of business: customer experience.

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Oct. 23, 2019

Digital banks and customer relations: what are the challenges to overcome?

Being digital is embedded in the culture of these brands, like something essential to offer a modern, personal treatment. But believe us, even the most disruptive organizations still have room for evolving.

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Oct. 4, 2019

Claro and the multichannel invoice experience

The multichannel experience changed Claro’s relationship with its customers.

 

 

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Sept. 9, 2019

Integrated experience in the communication journey and invoice sending

Learn how MDS digitized its customer communication process and offer a personalized relationship experience.  

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